The Essential Business Guide
NEW 3rd EDITION — NOW AVAILABLE!
From cover to cover, The Essential Business Guide is comprehensive and packed with in-depth business advice. The guide has assembled the combined knowledge of 32 highly experienced business experts, and makes all its small business information so accessible!
The Essential Business Guide is comprehensively indexed, so you can find the help you need instantly. What's more, it's wirobound for the ultimate in durability, so you can refer to it day after day.
All the small business help in the guide is straightforward, clearly written and so easy to follow. It assumes no prior knowledge of business or business terms, so it's the perfect reference guide for you if you're just starting out, or if you've been in business for many years.
Award-winning advice
Our Guide has won the Plain English Award (and is the only business book ever to win it!), Business Book of the Year (Start Your Business magazine), and an honorary endorsement from the Small Firms Enterprise Development Initiative (SFEDI).
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Over 270 pages of small business information
The Essential Business Guide gives you eight sections stuffed full of small business information. Why not take a look at some of page examples by clicking on the 'sample' links below? Then you can see why people like it so much and why our testimonial pages are full of great comments.
(To download a pdf of the Contents page for each section, click on the red title text; for sample pages click on the red arrow.)
The eight sections of the book cover:
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Planning for success — how to decide where you want to take your business and making sure you get there o» sample
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Marketing and sales — winning the right kind of business, and building on your successeso» sample
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Money talk — from cashflow to capital, how to make a profit and control your finances o» sample
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People power — hire the right people, keep them, and keep them happyo» sample
Keeping it legal — how to avoid endangering your business by unwittingly breaking the lawo» sample
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IT matters — learn from the experts how to make technology an asset, with IT at the heart of your business o» sample
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Managing your business — good practice and tried-and-tested solutions for day-to-day efficiencyo» sample
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Resources for your business — a round-up of organisations, books and websites to help you further o» sample
Each section has expert advice, jargon-busters and indispensable directories of where to get further information and support — if it's not in The Essential Business Guide, we tell you where to find it!
The Guide is sold with a 100% guarantee. If you are not completely happy when you receive your book, simply return it to us and we will refund your purchase price, no question. After all, we want happy readers!
From small business start-up to mature business
No matter where your business is in its lifespan, as it grows The
Essential Business Guide supports you all the way — from small
business start-up
to mature business.
We've included eight case studies to show you how it's done, and how successful business people have negotiated the ups and downs.
And, as your business expands, you'll find the guide is great for
training
your staff.
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