Jane Priddis

Jane not only wrote the Marketing section of The Essential Business Guide but is also responsible for our marketing and PR strategy and delivery. Jane set up her marketing strategy consultancy in 1987. She holds the Chartered Institute of Marketing Diploma, and is a full CIM Member and Chartered Marketer. Alongside her consultancy, Jane designs and runs management training. Since 1991, she has been a course leader on the Institute of Directors' Diploma programme. She also holds a part-time post as Senior Lecturer in Marketing at Brighton Business School.

Email: jane@essentialbusinessguide.co.uk

To book Jane for marketing consultancy and workshops, please contact Sylvia Tidy-Harris

Email: sylvia@womenspeakers.co.uk

Anna McGrail

Anna is responsible for shaping the content of The Essential Business Guide. Anna is a director of Content Consultants, an independent editorial agency that provides health content for print and web and manages www.BabyCentre.co.uk, the UK's leading pregnancy and parenting website. Anna has many years of editorial experience in publishing, both as a freelance and a managing editor, and is the author of several books.

Web: ContentConsultants.co.uk

Janette Whitney

Janette has written the Finance section of The Essential Business Guide. She is also the managing consultant of award-winning business consultancy, Janette Whitney & Associates. She formed her business after a successful 22-year career in banking, 12 years of which were spent specifically advising small and medium-sized businesses on growth and finance. Email: jw@whitneyassocs.co.uk

Paul Williams

Paul Williams is a freelance graphic designer. "When I set about designing The Essential Business Guide, the main challenge was to make sure it would appeal to all ages. It also needed to be authoritative, yet be accessible enough for anyone wanting quick answers to everyday business questions. And of course, it needed to be 'red all over'!" Paul works mainly in the design for print field, undertaking anything from advertising to complete corporate identity solutions. Email: paul@vickerywilliams.co.uk

James Pike

James was chosen to provide the photographs for The Essential Business Guide for his rare ability to make ordinary people look extraordinary. Nearly every image in the book is by James; great images of real business people. You can also see some of his photography on this Web site. Alongside The Essential Business Guide, James has been working on national projects for the Royal College of Nursing and the Department of Trade and Industry. Web: jimpix.com

David Rosam

David is responsible for all the words on these pages. David has been writing marketing copy since the mid-1980s and for the Web since 1995. David has worked for Microsoft, IBM, Honda, PPP healthcare, the Prudential and countless small and medium-sized businesses. Now he writes copy that appeals equally to people and search engines — words that involve and sell, while securing higher positions on Internet searches.
Web: webpositioningcentre.co.uk

Paul Silver

Paul has created this Web site. He creates new Web sites and reworks existing ones using XHTML and CSS to increase their visibility to search engines — and at the same time, help sites conform to the basic requirements of the Disability Discrimination Act.
Web: webpositioningcentre.co.uk

Nigel Gordijk

Nigel designed our Web site. He is an independent Web design consultant, producing Web sites that are logical and easy to use. He is a co-founder of Creative Latitude, a worldwide network that promotes ethical business practices within design and related industries.

Web: nigelgordijk.co.uk