The Essential Business workbooks
Only available from Essential Business!
Whenever we appear at exhibitions or speak at events, we are always meeting people who say, 'This Essential Business Guide is great — do you have anything else like it to help me start a business?'' So we set about asking startup business exactly what they needed. They told us, 'Show me how to start and run my business in a logical way. Write clearly, in language I can understand. And give me lots of examples!'
Start Your Business Step by Step is our answer to their pleas. The first of a series of Essential Business workbooks, it is designed to take a startup business owner through the first steps of building their exciting new business. With a strong emphasis on the important areas of marketing and finance, this workbook has been tested by over 60 business advisers and startup businesses before we made it available for you to buy.
We listened to what the testers told us. We honed it and perfected it.
Now, here is the result — and we hope you'll like it as much as they did.
**Start Your Business Step by Step is also available as a special bespoke edition for service providers. Call Jane Priddis on 01273 727282 for more information and pricing. Minimum bespoke order: 200 copies.
Build your business the clever way
Start Your Business Step by Step is an 80-page workbook with 46 record sheets, all packaged in a handy ringbinder. The workbook has six sections to work your way through (as quickly or slowly as you wish!), building all the information you need as you go. If you'd like to see pdf examples of the pages, click on the red text underneath these page pictures. Then you can see why people like it so much!
EXAMPLE PAGES Click for examples of the workbook and record sheets.
The clearly laid out workbook is designed to help you achieve two things. First, to set up your business in the way that is right for you. Second, to put together a practical plan so that you know exactly what you're going to do and how you're going to do it.
The six sections of the workbook cover:
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Deciding what sort of business to start — What are you going to do? What do you want from your business? How will you set it up? What is your business idea?
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Researching your market — Deciding what to ask, planning your research, designing a questionnaire, understanding the results, using your results.
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Preparing your marketing plan — What are you going to sell? Who are you going to sell to? Deciding your price, knowing your competition, exploring the wider world.
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Planning for action — Where do you want to go and how will you get there?
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The money — Working out the costs of starting up, working out your personal survival budget, deciding how to fund your business, working out what you want to earn, working our your turnover, expenses and profit, learning how not to run out of money, making it easy for people to pay you, keeping track of everything.
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The practical day-to-day — Telling the people who need to know, deciding where you will work, insurance, skills, IT, making sure you are legal, being aware of what affects your business.
Each section walks you through the steps you need to think about and the completed examples guide you through completing the 46 interactive record sheets. By following each step and recording your ideas, research results and thoughts on the record sheets, you will build your own business action plan.
Don't be one of the 80% of small businesses that fail in the first 36 months. With Start Your Business Step by Step you can start on the right foot. With advice this good, you're weighting the odds in your favour when it comes to becoming established, stable and profitable. A great new resource for your new business.
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Start Your Business Step by Step is sold with a 100% guarantee. If you are not completely happy when you receive your workbook, simply return it to us and we will refund your purchase price, no question. You can't say fairer than that!
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